Hi! I'm Esmée Jelijs, a graphic designer, based in Arnhem, The Netherlands.
Exploring my position as a designer and have an interest in photography.
Internship at Catalogtree
Minor Design Research
January 2014 — graduated January 2017
BA Graphic Design, ArtEZ Arnhem
Minor Creative Entrepreneurship
Powered by graphic design studio Sinds 1416, Arnhem
2011 — January 2014
BA Graphic Design, ArtEZ Zwolle
Feel free to say hello
Beyond writing ⇒
Hypergraphy of the neighbourhood Alteveer-Cranenvelt, Arnhem
Hypergraphy is an artistic practice developed by the Lettrist avant-garde in the 1950’s. They defined it as “introducing into alphabetic writing not only the art of painting, but the graphics of all people or social categories past and present, as well as the graphics or anti-graphics of every individual imagination”. We are exemplifying uses of signs and letters that goes beyond writing.
Hyphen is made in collaboration with Lieke de Blank and Jennifer Scheffer.
Workshop from Paul Gangloff & Our Polite Society. 2014
Handout for the exhibition Beyond Writing. Inspired by, and is related to, the workshop hypergraphy 'Hyphen'. 2015
No Fly Zones ⇒
No Fly Zones, video installation with prints, 2015.
Facebook Report ⇒
In daily life, people make judgements about each other all the time, but on social media this doesn’t seem to be the case. What to do with annoying behaviour by other Facebook users?
With the Facebook Report I created, I confront people with their online behaviour in a formal and objective way. I do this by assessing their behaviour in quantitative terms like the amount and the nature of the shared content, the amount of generated likes and so on. Too many selfies? That means extra penalty points for you!
To be able to assess someone I created a identity for myself, guidelines and a manual. As a last step I brought the project back online, so people could download the report and try it themselfs with the guidelines and the manual.
The project is publicated in Template Culture book. 2014
Redesign article Bas van Lier at Items ⇒
It is a 16-paged redesign of “Nieuwe helderheid, Nieuwe identiteit voor culturele instituten” written by Bas van Lier, published in Items. The cultural sector is communicating with a new visual language, which is called the new clarity.
My notes after reading the text:
(1) “Black on white in sans serif capitals without further hodgepodge.”
(2) Geometric shapes
(3) Often an active element
(4) Solid typography
(6) Frameworks and patterns
(8) “Moscovisch kristal”: a basic grid o tens of forms, which together create a dynamic and simultaneously completely unambiguous identity.
With this in mind I created a dynamic grid to place the images in. (2,3,6,7,8) A clear line makes a reference from the text to the image. (3) I used solid typography: bold Interstate, and black on white in sans serif (1,4) I only used one font size and I underlined the titles and reviewers to create hierarchy. (5) 2014
Index bags ⇒
I studied on the ten most popular designer handbags, because a designer bag is in my eyes a symbol of status and aspiration. I wanted to deconstruct the brands, and abstracted the designer bags by only comparing the sizes. By seeing the size as an ingredient I collected more ingredients which where comparable: colors, (sewing or logo) patterns and materials. All together I present them as an index on canvas bags. The canvas bag is already an existing standard (and affordable for everyone).
The underlaying story is that there is no copyright in the fashion industry, what means that there is a big counterfeit markert behind it. The only thing that can’t be copied is the actual trademark label within that piece of apparel. So brands claim everything with the name, but showing them in this way the brands become exchangeable for each other.
Above you see three out of the ten bags. 2014
Invisible homeless ⇒
It is an online portrait of the invisible homeless of Arnhem. I do not usually see them, while every person around me can be homeless. To create more awareness I made pictures in Arnhem and imagined they could live and be there. Through scrolling and searching with your cursor the invisible show up. The placing of the invisible at the site correspond to the places on the map of Arnhem where I took the pictures. The web page title introduces the invisible. 2014
My own interpretation of the book Helvetica: Homage to a Typeface. I only used content that I could find on the internet to recreate this book, aiming to explore how this book and Helvetica 'lives' on the internet. Or should I say Arial? 2015
Web safety sometimes seems beyond our individual reach. Even though software corporations proclaim otherwise: no virus scanner is able to detect all viruses. Where one leak is fixed, another arises. Yet, a complete guarantee for immunity and anonymity is something we can only strive for. Safe browsing is something the user can generally control himself by being careful and conscious with his choices. In general, irresponsible user behavior and lack of know-how results in an unsafe virtual workspace.
How can we deal with this insecurity on the Internet?
Netsmartness explores the potential in the overlap between superstition and online behavior. The keyboard keys, which symbolize our online actions, replace our lucky stones and angel figurines. The result of conducting specific actions within this belief is either neutralizing, calling or adjusting the force or power, in relation to fortune and misfortune. 2015
Typographic system ⇒
Influencing and inspiring personal objects are translated into a personal database constructed of a navigational system of codes.
Each object in the database is connected to a code that consist of four parts: model, color, material and how I got it. This formula creates a code. The negative codes (black-white) are slightly more personal than the other objects. It is inspired by the system libraries use. Additional to the system I made for every individual object a matching label. 2014
Moon society ⇒
A couple of elements presented from "the movement in a box". It is designed for the movement that want to travel to the moon.
Elements above: postcards, certificate, bordingpass and flag in one, passport, and a map with a moon calender. 2014
Language of web templates ⇒
There are millions of web templates, but many seem incredibly similar, or are a variant of a variant. Quiet boring I think. So I did research on the basis of web templates, and outlined 44 common templates to develop the project further with. To make a language out of it, I abstracted the form of the templates. The idea is to create a template generator out of it, with all the loose elements used in templates. 2015
A Day of Noise ⇒
40 minutes to create a poster for a lecture called A Day of Noise. I worked in the classroom with some loud, heavy music. The result is a black-white version and a white-black version, so I could also make a digital poster (gif) with it. 2014
“Crime isn't pretty, only fashionably dressed.” ― S.W. Frank, Amoroso
Model: Iris Meulenberg 2013
Looking up when walking through the city I immediately thought of the air. Anywhere around the world it seems the same: no pink sky above Amsterdam and no purple sky above Berlin. That was the reason for me to see what it will be when I would alienate the air, in combination with buildings.
It a series of photographs, shown two of them. 2014
"Sunset is still my favorite color, and rainbow is second." ― Mattie Stepanek
Portraits without faces. 2014
Profiling Products, video about persuasive technology. 2015
Commercial of 5 seconds for IKEA. 2013